Blog
Notes from building it.
Why the product works the way it does — visual drift, the economics of long-form, and the numbers most tools would rather not publish.
Craft
12 September 2026
Why your AI character looks like a different person in every scene
Image models have no memory between generations. Here is what actually causes visual drift, and the one structural fix that works.
6 min read
Strategy
28 August 2026
Long-form is the harder game, and that is the point
Shorts are a lottery with a low ceiling. Twenty-minute videos are a moat. The economics are not close.
5 min read
Transparency
14 August 2026
What an AI-generated video actually costs to make
Real measured numbers for a ten and twenty minute video, stills and animated, with nothing hidden.
4 min read