Production · 3 min
Animation
When to animate, what it costs, and when stills are the better choice.
How it works
Animation turns selected still scenes into short moving clips. It is applied per scene, not per video — a documentary might animate ten key moments and leave the rest as stills with slow camera movement.
The honest trade-off
Animated minutes cost roughly three times what still minutes cost, and take substantially longer to generate.
For many formats, stills with well-chosen motion read better than mediocre animation. Stick Stories in particular is stronger as stills — the style's appeal is its stillness.
Where it earns its cost
Establishing shots, emotional beats, and any moment the narration lingers on. Animating a scene that is on screen for four seconds is usually wasted.
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Credits and costs